about the graceful design co.
Founded by a Latina designer with a deep love for classic and modern aesthetics, our studio was built on the belief that great design should feel timeless, not trendy. As a female-led studio, we value trust and connection above all else, and we're intentional about building a community where every voice is heard, valued, and represented. We're committed to empowering the business owners we work with every step of the way, because we believe that when women uplift each other, incredible things happen and we want our clients to feel that support in everything we create together.
While our heart beats for beauty and wellness brands — the estheticians, trainers, and studio owners doing meaningful work in their communities — our doors are open to any business owner who values thoughtful, elevated design. No matter your industry, if you're looking for a website that feels clean, considered, and unmistakably you, we'd love to be part of your story.
founded by a woman, for women
Based in Southern California and founded by a woman who brings both creative training and real-world experience to every project, The Graceful Design Co exists to help small businesses show up online with the same heart and intention they put into their work. We know what it takes to build something from the ground up, because that's exactly what we've done. We understand what is really at stake when a business owner hands us their brand.
That philosophy comes down to a simple idea: the best design doesn't call attention to itself, it just works — quietly guiding someone to understand your brand at a glance, without excess or noise getting in the way. We treat every part of the process, down to the smallest detail, as a reflection of how you treat your own clients.
Because for us, good design is only part of the picture. What matters most is helping business owners feel seen, supported, and set up to grow — with a presence as intentional as the work you've put into building it. When someone lands on your site, we want them to feel exactly what your clients feel when they work with you: cared for, understood, and in good hands.
MEET THE FOUNDER
Welcome, I'm Jazmine, the founder and designer behind The Graceful Design Co. I didn't take the traditional path into design. Before launching my business, I spent years as a flight attendant. That season of my life shaped how I see the world. Every flight was a lesson in composure — how to create calm in the middle of chaos, how to anticipate what someone needs before they ask, and how to make an experience feel effortless even when everything behind the scenes was anything but.
During Covid my life shifted in the best way. I got married, and after my daughter arrived, I happily traded my wings for days at home with her. It was in that quieter season that I found my way back to something I'd always loved — design, this time as a calling, not just a hobby. That simple idea — building something meaningful for my family, while helping other business owners do the same for theirs — became The Graceful Design Co. I've spent the last five years pouring myself into my business from the ground up.
Outside of work, my life is full. You'll usually find me at Pilates, matcha in hand, or planning our next Disney trip. I love getting lost in interior design inspiration, discovering new coffee shops, and more than anything, spending time with my family — they're the reason this business exists. None of this would be possible without my husband, who has supported me every step of the way. His encouragement and steady presence are a huge part of why I'm able to run this business while raising three kids — he's my biggest cheerleader, and I don't take that for granted.
Thank you so much for taking the time to learn a little about me and my story. I'd be honored to partner with you on your next project.
