Portfolio
A collection of projects designed with purpose — each one shaped around a client's unique story, their audience, and the feeling their brand is meant to evoke.
Title
Evelyn has spent over a decade behind the chair, building a reputation in Burbank not just for her skill with color and cut, but for the experience she creates for every client who sits down with her. She came to us with a clear vision — and honestly, that made this project a joy from day one.
She knew she wanted a logo that felt clean and professional, something that would hold its own next to any high-end salon brand. But she also wanted it to feel like her — a stylist with a playful spirit, someone who takes her craft seriously without ever taking herself too seriously. She didn't want a logo that looked like it could belong to anyone. She wanted one that could only belong to her.
The result is a logo that does exactly what a great logo should do: it introduces Evelyn before she even says a word. Clients scrolling her Instagram or walking past her studio get an instant sense of who she is — skilled, warm, a little unexpected — before they ever sit down in her chair.
Case Study
Bad E Beauty
Title
Jennifer is the owner of Pasteles y Mas, a home-based custom cake and pastry business in Garland, Texas. Before launching her own venture, she spent years as a pastry chef in high-end restaurant kitchens, honing a level of precision and discipline she now brings to every order she takes on her own terms.
When Jennifer came to us, she was in the middle of a rebrand, and she wanted a logo that could grow with her — one flexible enough to carry her through her next chapter, whatever that looked like, without needing to be reinvented every time her business expanded or shifted.
That kind of longevity takes intention. We couldn't design just for where Pasteles y mas is right now; we had to design for where it's headed. That meant choosing a mark that felt rooted rather than trendy, with details that nod to her heritage without boxing her into one aesthetic or one product line. We wanted something that could sit just as comfortably on a wedding cake box as it could on a bag of conchas, or a future storefront sign down the road.
The result is a logo that honors where Jennifer came from — that little girl mixing up her first box cake — while giving her business room to rise into everything she's building it to be. It's polished enough for her fine-dining background, warm enough for her Mexican roots, and built with the kind of staying power a growing business actually needs.
This is what we love building most: brands that don't just reflect who a client is today, but grow alongside who they're becoming.
Case Study
Pasteles Y Mas
Review here
Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake. Jelly beans pastry toffee halvah caramels.
evelyn, bad e beauty
Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake. Jelly beans pastry toffee halvah caramels.
jennifer, pasteles y mas
